Digital Wallets: The High Cost of Having No Routing Strategy
Most digital wallets don’t choose to rely on a single route per corridor , it’s just how things start .
Early on , when resources are tight , payment teams prioritize integrations that expand reach .
That usually means choosing one strategic partner per region and moving forward .
But as volume grows , this approach begins to show its limits:
✦ There’s no fallback if the provider goes down
✦ Pricing can’t be optimized in real time
✦ Scaling to new destinations gets harder and more expensive
These limitations aren’t theoretical , they show up in real corridors , with real users ,
and real business impact .
Take China , For Example
When we first launched payouts into China , our transaction success rate hovered around 78 %. Too many transactions were failing at the last mile , frustrating users , driving up support requests , and holding back growth .
We knew we needed a better way to route payments . So we built one .
With Dynamic Routing ®, our in-house technology , we introduced multiple active routes per corrido r. Instead of locking into a single partner , we began evaluating all available routes in real time , choosing the best one based on availability , price , and risk .
Within 6 months , transaction success rate jumped from 78% to 94 %.
But the real shift was in user behavio r. As reliability improved , so did trust . Existing users sent more money . New users joined . Volume in the China corridor grew by 50 %, driven directly by the confidence that every transaction would go through .
This is exactly what smarter routing makes possible: fewer failures , better performance and ultimately , more business .
The Real Cost of Doing Nothing
Most wallets don’t lose users in one day , it happens slowly . A payment delay here .
A support complaint there . Over time , trust erodes .
That’s the risk of not revisiting your routing strategy .
Without real-time optimization , you may be:
✦ Overpaying on corridors that could be cheaper✦ Losing volume to failed or delayed payments
✦ Missing out on new markets because setup is too complex
The good news? You can fix this , without a full rebuild .
Rethinking Routing Doesn’t Have to Be a Big Lift
If you're relying on one provider per corridor , you're not alone , it's how many wallets start out . But as your product matures , your routing strategy should evolve too .
Adding more flexibility to how you route transactions doesn’t mean rebuilding everything from scratch . With the right tools , it’s possible to test new routes , compare performance in real time , and gradually improve both cost and reliability , all without disrupting your current setup .
If you're looking to explore smarter routing options , our team is happy to chat .